Why are decisions so hard to make? The human brain is the most powerful gift to mankind and yet when making unbiased decisions, it falters. In this book, the writers discuss why this is so. They show how failure to make objective and unbiased decisions has affected a global giant like Kodak which has fallen into bankruptcy for failing to click with the digital camera market. Through their innovative WRAP process they show readers how to widen their options, reality test their assumptions, attain some distance and prepare to be wrong. They use anecdotes from people and corporations around the world, showcasing how the right decisions have lead to success and how bias always leads to wrong decisions. Focussing on how decisions are formed on an individual level, this book teaches readers unique methods to controlling their brain to bring about a radical change in the way they react to circumstances before making vital decisions.
About the Authors
Chip Heath is an American writer and orator. A professor of organizational behaviour at Stanford University, he teaches Organizational Behavior, Negotiation, Strategy, International Strategy, and Social Entrepreneurship. A graduate of Texas A&M University, where he studied Industrial Engineering, he went on to receive his Ph.D. in Psychology from Stanford.
Dan Heath is an American writer, orator and professor at Duke University. A columnist for Fast Company magazine, he has co-authored Switch: How to Change Things When Change Is Hard and Made to Stick: Why Some Ideas Survive and Others Die with his brother, Chip.
| Publisher | Random House |
| ISBN-10 | 1847940862 |
| Imprint | Random House Business |
| Number of Pages | 336 Pages |
| Publication Year | 2014 February |
| Language | English |
| ISBN-13 | 9781847940865 |
| Binding | Paperback |
CLICK HERE to Buy Decisive (English) (Paperback) by Chip Heath, Dan Heath with special discounts and Options with Cash On Delivery, 30 Days Replacement Guarantee.
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