Deep Work: Rules for Focused Success in a Distracted World (English, Paperback) by Cal Newport

Description of Deep Work: Rules for Focused Success in a Distracted World  (English, Paperback) by Cal Newport

Cal Newport discusses in his new book, Deep Work: Rules For Focused Success In A Distracted World, about how professionals of today have started valuing quantity over quality; and how this has turned young professionals of today into puppets who try to indulge in extensive multitasking, dealing with multiple emails and projects. This prevents them from doing 'deep work'; which is focused work free from all other distractions. This also means that the professionals of today should sort out their priorities.

Newport uses principles of psychology and neuroscience to enhance his points. He elaborates how to improve a person's cognitive abilities and how employers should encourage workers to not take shortcuts for completing projects. He claims that the best way to break away from the corporate race is to take a break from technology and social media and use some alone-time to rewind and introspect. Newport enforces the beliefs of a non-technophile to deliver work that is productive and efficiently delivered.

Specifications of Deep Work: Rules for Focused Success in a Distracted World  (English, Paperback) by Cal Newport

• Language: English
• Binding: Paperback
• Publisher: Little, Brown Book Group UK
• Genre: Business & Economics
• ISBN: 9780349413686, 0349413681

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Categories: Business, Fiction and Non-Fiction

FREAKONOMICS : A Rogue Economist Explores the Hidden Side of Everything (English, Paperback) by Levitt, Steven D

Description of FREAKONOMICS : A Rogue Economist Explores the Hidden Side of Everything (English, Paperback) by Levitt, Steven D

An economist with an eye for wit and almost everything else gives his opinion on various things: resulting in Freakonomics, a book on getting what you want.

Summary of the Book

Following public demands after Steven D. Levitt's first foray into the economics of everything, Stephen J. Dubner revisits Levitt's theories on life, crime, wisdom and everything else under the sun. Levitt's studies link the questions which put drug lords in their mother's houses, how good parenting doesn't really influence education and how the Ku Klux Klan and real-estate agents are similar.

About the Authors

Steven Levitt is a Professor of Economics at the University of Chicago and an editor of The Journal of Political Economy. In January 2004 he was awarded the John Bates Clark medal for the economist under 40 who has made the greatest contribution to the discipline by the American Economic Association. Stephen J. Dubner is the author of Confessions of a Hero Worshiper and Turbulent Souls and is a former writer and editor at the New York Times Magazine. He lives in New York City with his family.

Steven D. Levitt is an American economist. He is best known for his views on the relationship between legalized abortion and the drop in crime rates.

Levitt received his PhD. in economics from MIT. He is currently the William D. Ogden Distinguished Service Professor and the Director of The Becker Center on Price Theory at the University of Chicago.

Stephen J. Dubner is an American journalist.

Levitt and Dubner have also co-written SuperFreakonomics.

Specifications of FREAKONOMICS : A Rogue Economist Explores the Hidden Side of Everything (English, Paperback) by Levitt, Steven D

• Language: English
• Binding: Paperback
• Publisher: HarperCollins Publisher
• Genre: Business, Investing and Management
• ISBN: 9780062312679, 0062312677
• Edition: 1, 2009
• Pages: 336

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Categories: Business, Fiction and Non-Fiction

Zero to One: Notes on Start Ups, or How to Build the Future: Notes on Start Ups, or How to Build the Future (English, Paperback) by Peter Thiel Blake Masters

Description of Zero to One: Notes on Start Ups, or How to Build the Future: Notes on Start Ups, or How to Build the Future (English, Paperback) by Peter Thiel Blake Masters

Zero to One : Notes on Startups, or How to Build the Future is a book on entrepreneurship, based on a lecture Peter Thiel delivered at Stanford in 2012. In 2012, Peter Thiel spoke to software engineers at Stanford, inspiring them to think boldly and try to carve out the future. He spoke of his own experiences, explaining the world of entrepreneurship from a personal point of view. Blake Masters was among the audience, and he recorded the lecture through detailed notes and posted them online. The posts went viral, and soon there was a need for a book which spoke more about Thiel's ideas on entrepreneurship. In the current age, technology is beginning to stagnate. Information technology has grown at a rapid pace, but progress must not be limited to computers. Thiel explains that the next big entrepreneur will not have built an operating system or a search engine. Instead, tomorrow's champions are going to be those who look at a unique business, roads which have not been taken. In doing so, they will discover that the roads which have been less travelled by will make all the difference between a zero and a one.

About the Authors

Peter Andreas Thiel is a German venture capitalist, hedge fund manager and entrepreneur. He is known for co-founding PayPal with Max Levchin and Elon Musk. He is currently the chairman of Palantir, which he also co-founded.

Thiel has co-written The Diversity Myth: 'Multiculturalism' and the Politics of Intolerance at Stanford.

Blake Masters is an American entrepreneur and lawyer. Masters co-founded Judicata and is a graduate of Stanford.

Specifications of Zero to One: Notes on Start Ups, or How to Build the Future: Notes on Start Ups, or How to Build the Future (English, Paperback) by Peter Thiel Blake Masters

• Language: English
• Binding: Paperback
• Publisher: Ebury Publishing
• ISBN: 9780753555194, 0753555190
• Edition: 2014
• Pages: 320

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Categories: Business

Marketing Management 15 Edition (English, Paperback) by Philip Kotler, Kevin Lane Keller

Description of Marketing Management 15 Edition (English, Paperback) by Philip Kotler, Kevin Lane Keller

The world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15 / e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

About the Author

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing text book worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Kevin Lane Keller is the E. B. Osborn Professor of Marketing at theTuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. His research has been published in three of the major marketingjournals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. Healso has served on the Editorial Review Boards of those journals. With more than 90 published papers, his researchhas been widely cited and has received numerous awards.

Specifications of Marketing Management 15 Edition (English, Paperback) by Philip Kotler, Kevin Lane Keller

• Language: English
• Binding: Paperback
• Publisher: Pearson Education
• ISBN: 9789332557185, 9332557187
• Edition: 15, 2015
• Pages: 870

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Categories: Business

The Goal A Process Of Ongoing Improvement(Soft Cover) by Jeff Cox, Eliyahu M. Goldratt

Description of The Goal A Process Of Ongoing Improvement(Soft Cover) by Jeff Cox, Eliyahu M. Goldratt

Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.

About The Author
ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work.

Specifications of The Goal A Process Of Ongoing Improvement(Soft Cover) by Jeff Cox, Eliyahu M. Goldratt

Publisher	Productivity & Quality Publishing
ISBN-10	8185984565
Publication Year	0
ISBN-13	9788185984568
Binding	Soft Cover

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Categories: Business, Fiction and Non-Fiction

The Design of Everyday Things (English)(Paperback) by Don Norman

Description of The Design of Everyday Things (English)(Paperback) by Don Norman

The Design of Everyday Things is a bestselling book by cognitive scientist and usability engineer Donald Norman. This book serves as a powerful manual on how and why some products satisfy the needs of the customer, whereas the others mostly frustrates them.

Summary of the Book

In The Design of Everyday Things, the author writes about how design serves as a mode of communication between object and user. The author also provides ways of improving this communication to make the experience of using the object pleasurable. This book was published in 1988 and was initially titled The Psychology of Everyday Things. But later the author and his friends felt that the present title of the book conveyed the content of the book better. One of the major highlights of the book is that although people most often blame themselves when objects malfunction, it is not the fault of the customer but a lack of intuitive guidance which is lacking in the design. The book is packed with case studies which describe the psychology of good and bad designs along with several design principles by the author. This book will make for an interesting read for people from a wide range of disciplines including behavioral psychology, ergonomics, and design practice.

About Don Norman

Don Norman is an academic in the field of cognitive science, design and usability engineering. He is also a co-founder and consultant with the Nielsen Norman Group. Norman is a distinguished Visiting Professor at the Korea Advanced Institute of Science & Technology, where he spends 2 months a year teaching. He also holds the title of Professor Emeritus of Cognitive Science at the University of California. Dr. Norman is also a part of a number of educational, private, and public sector advisory boards including the editorial board of Encyclopædia Britannica. He has authored several books including Living with Complexity.

Specifications of The Design of Everyday Things (English)(Paperback) by Don Norman

Publisher	PERSEUS BOOKS GROUP
ISBN-10	0465055710
Imprint	BASIC BOOKS
Language	English
ISBN-13	9780465055715
Binding	Paperback

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Categories: Academic and Professional, Business

The Unusual Billionaires (English, Hardcover) by Saurabh Mukherjea

Description of The Unusual Billionaires (English, Hardcover) by Saurabh Mukherjea

What makes a company truly outstanding? What is the secret sauce of delivering successful results year-on-year? What is common to Asian Paints, HDFC Bank, Marico, Axis Bank, Hindustan Unilever and Berger Paints? They are Unusual Companies, built by Unusual Billionaires. The Unusual Billionaires tells the story of eight, truly outstanding companies which delivered 10 per cent revenue growth over the last ten years and 15 per cent return on capital employed. In simple words, these companies defeated 5000 other public listed companies to deliver high growth while maintaining profitability year-on-year for the last decade. How did these companies do it? Why couldnt this be reciprocated by other companies? What are they doing differently? Saurabh Mukherjea, bestselling author of Gurus of Chaos, delivers an outstanding book with lessons to learn from these eight businesses. Mukherjea tells you why focusing on the core business could save a companys life or how giving control to top management could be a boon. Packed with these learnings are riveting corporate stories of how Hindustan Unilever made aggressive bids to buy Mariwalas business, but had to sell it to the same company in a few years, or how Page Industries found an exciting way to stop unionization at their manufacturing units. It also includes the turnaround of Axis Bank and the boardroom coup that led to its chairmans downfall, and how Vijay Mallya lost control of Asian Paints to the Dhingra Brothers. These and many more makes this book a mandatory read for all corporate leaders to simulate and implement.

Author Information – Saurabh Mukherjea

Saurabh Mukherjea is the CEO of institutional equities at Ambit Capital, an Indian investment bank. In 2014 and 2015, he was rated as the leading equity strategist in India by the Asiamoney polls. Mukherjea has spent most of the past decade trying to construct and implement systematic methods for analysing Indian companies in the midst of the chaos that surrounds the Indian stock market. A London School of Economics alumnus, Mukherjea is also a CFA charter holder. He lives in Mumbai with his wife and two children.

Specifications of The Unusual Billionaires (English, Hardcover) by Saurabh Mukherjea

Publisher	Penguin Random House India
ISBN-10	0143426737
Edition	1
Imprint	Portfolio
Number of Pages	454 Pages
Publication Year	2016
Language	English
ISBN-13	9780143426738
Binding	Hardcover

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Categories: Business, Fiction and Non-Fiction, Literature and Fiction, Self Help

Anti - Money Laundering & Know Your Customer (English) 2nd Edition(Paperback) by IIBF

Description of Anti - Money Laundering & Know Your Customer (English) 2nd Edition(Paperback) by IIBF

Anti-Money Laundering & Know Your Customer provides deep insight into the implementation of the anti-money laundering and Know Your Customer procedures as a means to improving a nation's financial security and is a book for all banking personnel and aspiring bankers.

Summary Of The Book
With the advanced technology of today aiding money-laundering to a great extent, it poses a grave threat to the very foundation of an efficient, stabilized and secure financial system of a nation. This is why banks and other financial institutions take efforts from time to time to ensure that anti-social elements do not exploit the existing financial systems to launder money. The KYC or Know Your Customer procedure is one such important step taken by various financial institutions that is aimed at reducing financial risks for banks as a means to securing its financial systems.


This text provides exhaustive knowledge to the concerned personnel about the implementation of the AML and KYC systems by financial institutions. In this regard, it not only gives theoretical information, but also focuses on the practical aspects for proper execution.


Anti-Money Laundering & Know Your Customer explains in a clear and concise manner the elements needed to build effective AML and KYC systems according to international guidelines. In addition, the book suggests a model system and offers deep insights into the methodology, laws, working rules and principles of the implementation of the AML and KYC systems. The book has also proposed a few techniques to supervise transactions, screen records and transfer money as a means to reducing and eliminating laundering of money.


Anti-Money Laundering & Know Your Customer also contains a special Guidance Notes section for banks as a guideline, to successfully put into operation the AML and KYC systems, as specified by the Indian Banks' Association.


Published in 2010 by MacMillan India, Anti-Money Laundering & Know Your Customer is a book for not only bankers and banking aspirants, but also for policymakers and academicians who are interested in bettering their understanding of the AML and KYC procedures as a means to securing a nation's financial system.

Specifications of Anti - Money Laundering & Know Your Customer (English) 2nd Edition(Paperback) by IIBF

Publisher	Macmillan India
Exam	CAIIB
ISBN-10	0230331963
Edition	2nd Edition
Number of Pages	256 Pages
Publication Year	2010
Language	English
ISBN-13	9780230331969
Binding	Paperback

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Categories: Business, Finance

The Golden Tap : The Inside Story of Hyper Funded Indian Startups (English)(Hardcover) by Kashyap Deorah

Description of The Golden Tap : The Inside Story of Hyper Funded Indian Startups (English)(Hardcover) by Kashyap Deorah

Ever wondered why global investors are willing to write million dollar cheques to young and inexperienced entrepreneurs? Why companies are no longer judged on their ability to make profits? Why the valuation of a start up can dwarf that of its well - established counterpart? Is it a bubble? Or have the rules of the game changed?

Can these hyper - funded, technology driven companies become global superpowers? Or is it an unsustainable phenomenon? The Golden Tap gives you the answers.

In a remarkably honest, no holds barred account, Kashyap himself a serial entrepreneur demystifies the technology ecosystem that exists in India today. From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events.
Set in this background he recounts his personal roller coaster of a life. A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to.

Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.

Endorsements

The Golden Tap significantly bridges the perception vs reality gap for people who have not been an active part of the startup ecosystem. - Deepinder Goyal, Founder and CEO, Zomato

A passionate book that demystifies the coming of age of digital India. - Kishore Biyani, Future Group

Very few tech entrepreneurs have the depth of experience from both Silicon Valley and India, and none who can pen it down like Kashyap. – Manish Chokhani, TPG Growth India

The best histories combine first-person narrative and access to the key players. Kashyap Deorah is the Herodotus of the Indian startup scene. - Anand Rajaraman, serial entrepreneur, angel investor in Facebook

As with his companies, Kashyap took his gloves off and picked up a pen. Written from the heart, not for the faint-hearted. – Ash Bhardwaj, serial entrepreneur, former President of Flextronics Asia

Kashyap has written an insider's account of how the Indian startup ecosystem has transformed in the past decade, something that's not been chronicled by anyone so far. –Samidha Sharma, leading startup journalist with The Times of India

This is a straight-from-the-heart, aimed-at-your-balls unputdownable page-turner about India's Internet story. – Anshuman Bapna, serial entrepreneur, Chief Product Officer, MakeMyTrip.com

An amazing inside-out view of everything you wanted to know about digital start-ups in India.  Kashyap, a serial entrepreneur himself,  has masterfully integrated the US, China and India landscapes to give an honest real world view. A well argued, skillfully written piece of work. – Sandeep Naik, General Atlantic India

A brutally honest narrative of India's much hyped Internet startups through the eyes and ears of an entrepreneur and a born storyteller. In his shrewd yet lively writing style, Kashyap sews the 20 years of India's digital landscape with global trends. – Shrutika Verma, leading startup journalist with Mint

A rollicking history of the Internet age told by a reflective fly on the wall, but also a human  story of the greed, the fear, the ambition and the thrill of entrepreneurship. This is a book that is both intensely now, but will be of equal relevance a 100 years later. – Sudhir Sitapati, Vice President of Unilever, Advisor to Flipkart

Kashyap masterfully captures the behind-the-scenes look at the global and local events that have shaped the burgeoning Indian startup eco-system. Not just for technology enthusiasts but anyone who is curious about how the next generation companies are born and raised. – Arvinder Gujral, Director APAC@Twitter

A candid view on the Indian startup growth story from a straight-shooter who has been there and done that. The Golden Tap will keep every startup founder up at night and ensure every investor sleeps with his chequebook tucked firmly under their bed! – Arjun & Rohan Malhotra, Investopad

Endorsements from characters in the book

Kashyap synthesizes and articulates concepts sharply and humorously from his vantage point of being a repeat entrepreneur in the US and in India." – Ashish Gupta, Managing Director, Helion Ventures and angel investor in Flipkart

Kashyap's phenomenal recall of events, unique insights and easy writing style make Golden Tap a page-turner. Readers interested in learning about the evolution of ecommerce in India and the perils and pleasures of founding a startup will find Golden Tap irresistible. – Meena Srinivasan, VP Treasurer, Fitbit

Kashyap was there at the birth of internet entrepreneurship in India - arguably Techfest, IIT Bombay, 1999. He has written about his journey from days when Amazon and Google were in their youth to the days of Flipkart and Ola. He pulls no punches in a very compelling, well researched, honest, passionate and fun book written from the heart by someone who was there. - Rakesh Mathur, serial entrepreneur

This is Michael Lewis meets Indian Startups. A candid and deeply personal insider view of the 15-year evolution of the startup ecosystem in India. Kashyap's analysis of the drivers of the ecosystem and the contrast with Silicon Valley and China is masterful and bold. No one involved in Indian startups should miss this. - Mohan Lakhamraju, CEO of Great Lakes Institute of Management

About the Author

Kashyap Deorah is an entrepreneur and investor. Over fifteen years, he has split his time between Silicon Valley and India building global technology companies. Besides India and US, he has done business in China, South East Asia and Northern Europe. Kashyap has started and sold three companies, worked with public companies in the US and India, invested in a score of startups, and mentored many more. He started his first company RightHalf.com during his final year at IIT Bombay in 2000. After an acquisition by a Silicon Valley company, Kashyap spent seven years in the US. He returned to India in 2007 to start Chaupaati Bazaar, a phone commerce marketplace, then merged it with India's leading retailer Future Group. In 2012, he co-founded mobile payments company Chalo and sold it to San Francisco based OpenTable, a leader in the restaurant reservations space. He is passionate about traveling to new places and telling a good story. He lives in New Delhi with his wife and three year old son.

This is a straight from the heart, aimed at your balls unputdownable page turner about India's Internet story.' - Anshuman Bapna, serial entrepreneur, Chief Product Officer, akeMyTrip.com

'As with his companies, Kashyap took his gloves off and picked up a pen. Written from the heart, not for the faint hearted Ash Bhardwaj, serial entrepreneur, former President of Flextronics Asia
Kashyap was there at the birth of internet entrepreneurship in India - arguably Techfest, IIT Bombay, 1999. He has written about his journey from days when Amazon and Google were in their youth to the days of Flipkart and Ola. He pulls no punches in a very compelling, well - researched, honest, passionate and fun book written from the heart by someone who was there - Rakesh Mathur, serial entrepreneur.

Specifications of The Golden Tap : The Inside Story of Hyper Funded Indian Startups (English)(Hardcover) by Kashyap Deorah

Publisher	Roli Books
ISBN-10	9351941523
Edition	1
Number of Pages	280 Pages
Publication Year	2015 December
Language	English
ISBN-13	9789351941521
Binding	Hardcover

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Categories: Business

How to Make Money in Day Trading : Trade on an Invitation (English) (Paperback) by Mandar Jamsandekar

Description of How to Make Money in Day Trading : Trade on an Invitation (English) (Paperback) by Mandar Jamsandekar

Day trading holds tremendous attraction for those seeking to make money in the markets. Nearly 90% of market players are interested in day trading because it requires lower capital, you don't carry overnight risks and you can make money whether the market is rising or falling. The attraction can also be fatal because you have to act fast and if you don't have a clear strategy, the rapidly unfolding market events can stampede you into making wrong moves. This book contains a powerful day trading strategy, complete from how to select a stock to trade, to risk management and profitable exits. The strategy rests on the author's innovative concepts of trade invitation, and running and stagnant prices.

 

HIGHLIGHTS:  Should you be day trading? Where to start  Understanding trends — and how they are affected by changes in market sentiments  How to interpret what the price is telling you  How to identify a trade invitation  How to confirm the validity of a trade invitation  How and when to use running price to enter a trade  Simple stop loss rules to manage the risk of a trade going wrong  When to book profits. Here is a concise, actionable guide to making money in day trading by a successful day trader who has trained more than 40,000 traders. Come, profit from it

 

About the Author

Mandar Jamsandekar is a Director at Precision Technical Analysis Pvt Ltd, a pioneer in the field of technical analysis in India. In the last 15 years, Precision Technicals has trained more than 40,000 people in day trading and investing using technical analysis. He is also owner of Precision Broking and creator of India's Best Technical Analysis Strategy Software for Investment and Trading — Profision and Profision Pro — and the creator of the Running Price and Stagnant Price logic. As a SEBI registered Research Analyst, he appears on business channels including ET NOW, Bloomberg India TV. He also writes for newspapers. To stay updated about his latest research, you can log on to — www.precisiontechnicals.com or join his YouTube Channel – "Precision Technicals." You can also connect with him on his Twitter handle @mandarj2002.

 

Specifications of How to Make Money in Day Trading : Trade on an Invitation (English) (Paperback) by Mandar Jamsandekar

Publisher	Vision Books
ISBN-10	8170949688
Edition	1
Imprint	Vision Books
Number of Pages	152 Pages
Publication Year	2016 February
Language	English
ISBN-13	9788170949688
Binding	Paperback

 

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Categories: Business

Zero to One: Notes on Start Ups, or How to Build the Future (English)(Paperback) by Peter Thiel Blake Masters

Description of Zero to One: Notes on Start Ups, or How to Build the Future (English)(Paperback) by Peter Thiel Blake Masters - In 2012, Peter Thiel spoke to software engineers at Stanford, inspiring them to think boldly and try to carve out the future. He spoke of his own experiences, explaining the world of entrepreneurship from a personal point of view. Blake Masters was among the audience, and he recorded the lecture through detailed notes and posted them online. The posts went viral, and soon there was a need for a book which spoke more about Thiel's ideas on entrepreneurship. In the current age, technology is beginning to stagnate. Information technology has grown at a rapid pace, but progress must not be limited to computers. Thiel explains that the next big entrepreneur will not have built an operating system or a search engine. Instead, tomorrow's champions are going to be those who look at a unique business, roads which have not been taken. In doing so, they will discover that the roads which have been less travelled by will make all the difference between a zero and a one.

About the Authors - Peter Andreas Thiel is a German venture capitalist, hedge fund manager and entrepreneur. He is known for co-founding PayPal with Max Levchin and Elon Musk. He is currently the chairman of Palantir, which he also co-founded. Thiel has co-written The Diversity Myth: 'Multiculturalism' and the Politics of Intolerance at Stanford. Blake Masters is an American entrepreneur and lawyer. Masters co-founded Judicata and is a graduate of Stanford.

Specifications of Zero to One: Notes on Start Ups, or How to Build the Future (English)(Paperback) by Peter Thiel Blake Masters

Publisher	Ebury Publishing
ISBN-10	0753555190
Imprint	Virgin Books
Number of Pages	320 Pages
Publication Year	2014 September
Language	English
ISBN-13	9780753555194
Binding	Paperback

CLICK HERE to buy this book in offer price along with Cash On Delivery, 30 Day Replacement Guarantee and Free Home Delivery.

Categories: Business, Fiction and Non-Fiction

Hotel Housekeeping (English) 3 Edition(Paperback) by G. Raghubalan

Description of Hotel Housekeeping (English) 3 Edition(Paperback) by G. Raghubalan

The third edition of Hotel Housekeeping- Operations and Management continues its endeavour to provide a comprehensive text to students of diploma, undergraduate, and postgraduate courses in hotel management.

The book discusses all important aspects of housekeeping such as role of housekeeping in hospitality operations, composition, care and cleaning of different surfaces, room layout and guest supplies, area cleaning, routine systems and records, as well as pest and odour control, uniforms, laundry, flower arrangement, interior decoration, indoor plants, lighting, and contract services.

With its practice-oriented approach, the book will also be useful for housekeeping professionals and students of home science.

About the Author

G. Raghubalan is Head of Human Resources & Training at Janana Investment LLC, Abu Dhabi, UAE, which operates American brands such as Applebees and Rocky Mountain. He has over 23 years of experience in Hospitality Industry operations, human resources, training, and academics. Previously, he has headed HR & Training at the La brioche chain of Restaurants in Abu Dhabi, UAE, the training function at various hotels including Citymax Hotels (The Yellow Chilli restaurants), CGH Earth Group of Hotels, Kochi, and Novotel, Hyderabad. He has also served as Principal, R.N. Shetty College of Hotel Management, Karnataka, and PES Institute of Hotel Management, Bangalore.

Smritee Raghubalan Senior Lecturer, Department of Hotel Management and Compliance Officer-Quality Systems, Garden City College, Bengalaru, has over 10 years of professional experience, which includes teaching accommodation operations, housekeeping management, and food science and nutrition at various hotel management colleges.

Table of contents

Chapter 1: The Hotel Industry An Overview
Chapter 2: The Housekeeping Department
Chapter 3: Managing Housekeeping Personnel
Chapter 4: Contracts and Outsourcing
Chapter 5: Planning Housekeeping Operations
Chapter 6: Daily Routines and Systems
Chapter 7: Housekeeping Inventories
Chapter 8: Composition, Care, and Cleaning of Different Surfaces
Chapter 9: Hotel Guestrooms
Chapter 10: Standard Contents of a Guestroom
Chapter 11: Cleaning Guestrooms
Chapter 12: Cleaning Public Areas
Chapter 13: Supervision in Housekeeping
Chapter 14: Housekeeping Control Desk
Chapter 15: Budgeting for Housekeeping Expenses
Chapter 16: Textiles
Chapter 17: Linen and Laundry Operations
Chapter 18: Uniforms
Chapter 19: Sewing Room
Chapter 20: Safety and Security
Chapter 21: Ergonomics in Housekeeping
Chapter 22: Pest Control and Waste Management
Chapter 23: Internal Environment
Chapter 24: Interior Designing
Chapter 25: Interior Decoration
Chapter 26: Facilities Planning and Facilities Management
Chapter 27: Hotel Renovation
Chapter 28: Flower Arrangement
Chapter 29: Horticulture
Chapter 30: Ecotels
Chapter 31: New Property Operations
Chapter 32: Changing Trends in Housekeeping

Specifications of Hotel Housekeeping (English) 3 Edition(Paperback) by G. Raghubalan

Publisher	Oxford University Press India
ISBN-10	0199451745
Edition	3
Number of Pages	812 Pages
Publication Year	2015
Language	English
ISBN-13	9780199451746
Binding	Paperback

CLICK HERE to buy Hotel Housekeeping (English) 3 Edition(Paperback) by G. Raghubalan with special discounts and Options with Cash On Delivery and 30 Day Replacement Guarantee.

Categories: Business

Business Research Methods (English) 8th Edition (Paperback) by William G. Zikmund

Description of Business Research Methods (English) 8th Edition (Paperback) by William G. Zikmund

A good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods.

Business Research Methods is intended to provide opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing. With this book, readers will get a firm grounding of each and every critical concept, method, and illustration.

Salient Features

• Extensive elaboration of statistical data analyses including SPSS screenshots
• Expanded content on important topics relevant for business research
• Enhanced insight into critical issues in each chapter
• Examples of business situations in developed as well as emerging countries
• Chapter vignettes—Each chapter opens with a story relevant to the material featured in that particular chapter
• Rich pedagogy to ensure better learning outcomes

CLICK HERE to buy Business Research Methods (English) 8th Edition (Paperback) by William G. Zikmund with special discounts and Options with Cash On Delivery,30 Day Replacement Guarantee and Free Home Delivery.

About the Author

William G. Zikmund (1943–2002) A native of the Chicago area, William G. Zikmund was a professor of marketing at Oklahoma State University. He received a Ph.D. from the University of Colorado in business administration with a concentration in marketing. Before beginning his academic career, Bill worked in research for Conway/Millikin Company (a marketing research supplier) and Remington Arms Company (an extensive user of marketing research). He also has served as a marketing research consultant to several business and nonprofit organizations. During his academic career, Bill published dozens of articles and papers in a diverse group of scholarly journals, ranging from the Journal of Marketing to the Accounting Review to the Journal of Applied Psychology. In addition to Business Research Methods, Professor Zikmund authored Essentials of Marketing Research, Effective Marketing, and a work of fiction, A Corporate Bestiary. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators' Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the Journal of Marketing Education, Marketing Education Review, Journal of the Academy of Marketing Science, and Journal of Business Research.

Barry J. Babin In addition to coauthoring four textbooks, Barry Babin has published over 70 research publications in prestigious periodicals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Business Research, the Journal of Retailing, Psychological Reports, Psychology and Marketing, and the Journal of the Academy of Marketing Science. Dr. Babin also has won numerous honors for his research, including the University of Southern Mississippi Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances (SMA).

Award, and the 1997 Omerre DeSerres Award for Outstanding Contributions to Retail and Service Environment Research. His research focuses on the effect of the service environment on employees and customers, and his expertise lies in building successful outcomes that support long-lasting, mutually beneficial relationships with employees and customers. He also has expertise in encouraging creativity in the workplace and in wine marketing. Dr. Babin's primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving, and he is a popular and frequent international presenter, having lectured in Australia, South Korea, France, Germany, Canada, and the United Kingdom. Dr. Babin is current president of the Academy of Marketing Sciences, former president of the Society of Marketing Advances, and marketing editor for the Journal of Business Research.

Jon C. Carr Jon is Assistant Professor in the Department of Management at TCU where he teaches courses in the area of New Ventures and Organizational Behavior. He previously taught at the University of Southern Mississippi. He has published articles in journals such as Entrepreneurship Theory & Practice, Journal of Management, and the Journal of Business Research.

Atanu Adhikari Atanu Adhikari is Assistant Professor at the Indian Institute of Management, Kozhikode, India. He earned his bachelor degree in Engineering, and MBA (Gold Medalist) and Ph.D. in Marketing Management. He was selected as an Emerging Scholar in 2011 by the Academy of Marketing Science, USA. His current area of research includes consumer choice behavior, experience product marketing, pricing, and applications of Bayesian econometrics in marketing research. He is actively involved in scholarly academic research and has published his research work in many national and international peer reviewed academic journals and edited books published by leading publishers. At IIM Kozhikode, he teaches Marketing Research, Marketing Management, Strategic Marketing at postgraduate level, and Advanced Marketing Research at doctoral level. Dr. Adhikari has received several awards and honors from national and international bodies, which include recognition as an Emerging Scholar from the Academy of Marketing Science; Meritorious Teaching Award from the Marketing Management Association, USA; and Best case award from EFMD, Belgium, in addition to several research grants from international bodies. He was a Runner up in the Oikos International Case Writing Competition, Switzerland. He was a fellow member of the Royal Statistical Society, London. He is affiliated with American Marketing Association and is an editor of a few international academic publications.

Mitch Griffin Mitch is an Associate Professor of Management at Bradley University. Mitch has previous teaching experience at Southern Illinois University, the University of Minnesota, and Louisiana State University. His current teaching interests include Principles of Marketing, Pricing and Product Strategies, Sales Management, Marketing Research, and Advanced Marketing Research. In recognition of his teaching, Dr. Griffin received the Foster College of Business Administration 1994 Midwest Grain Products Inc. Outstanding Teaching Award. His research has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing.

Science, Journal of Business Research, Journal of Consumer Affairs, Journal of Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Nonprofit and Public Sector Marketing, and Advances in Consumer Research.

Table of contents

1.       The Role of Business Research
2. Information Systems and Knowledge Management
3. Theory Building
4. The Business Research Process: An Overview
5. The Human Side of Business Research: Organizational and Ethical Issues
6. Problem Definition: The Foundation of Business Research
7. Qualitative Research Tools
8. Secondary Data Research in a Digital Age
9. Survey Research: An Overview
10. Survey Research: Communicating with Respondents
11. Observation Methods
12. Experimental Research
13. Measurement and Scaling Concepts
14. Attitude Measurement
15. Questionnaire Design
16. Sampling Designs and Sampling Procedures
17. Determination of Sample Size: A Review of Statistical Theory
18. Fieldwork
19. Editing and Coding: Transforming Raw Data into Information
20. Basic Data Analysis: Descriptive Statistics
21. Univariate Statistical Analysis
22. Bivariate Statistical Analysis: Differences Between Two Variables
23. Bivariate Statistical Analysis: Measures of Association
24. Multivariate Statistical Analysis
25. Communicating Research Results: Report Generation, Oral Presentation and Follow -Up.
Appendix: Statistical Tables
Glossary of Frequently Used Symbols
Glossary
Endnotes
Index

 

Specifications of Business Research Methods (English) 8th Edition (Paperback) by William G. Zikmund

Publisher	Cengage Learning
ISBN-10	8131518515
Edition	8th
Number of Pages	772 Pages
Publication Year	2012
Language	English
ISBN-13	9788131518519
Binding	Paperback

CLICK HERE to buy Business Research Methods (English) 8th Edition (Paperback) by William G. Zikmund with special discounts and Options with Cash On Delivery,30 Day Replacement Guarantee and Free Home Delivery.

Categories: Academic and Professional, Business

Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead : Insights from Inside Google that will Transform How You Live and Lead (English)(Paperback) by Laszlo Bock

Description of Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead : Insights from Inside Google that will Transform How You Live and Lead (English)(Paperback) by Laszlo Bock

Google receives over 1,500,000 unique applications for jobs every year. This book shows you why.
How to learn from your best employees and your worst
Why you should only hire people who are smarter than you are
Take away managers powers over employees
And why not to trust your gut instinct

We spend more time working than doing anything else in life. It's not right that the experience should be so demotivating and dehumanizing.' So says Laszlo Bock, visionary head of People Operations at the company that transformed how the world interacts with knowledge - This insight is the heart of his brilliant first book. A compelling manifesto with the potential to change how we work and live, Work Rules! offers both a new philosophy of the new world of work and a blueprint for attracting the most spectacular talent and ensuring the brightest and best prosper. Your workplace and how you treat your employees has a huge effect on your success. In twelve vivid chapters, Bock lays out a series of surprising lessons from a range of industries - from household names to little-known innovators. He also takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world. His years of experience are distilled into a series of entertaining principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above read it to reawaken your joy in what you do. The way we work is changing - are you?

About the Author

From the brilliant and innovative head of Google's people operations - The ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed.

Specifications of Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead : Insights from Inside Google that will Transform How You Live and Lead (English)(Paperback) by Laszlo Bock

Publisher	Hodder & Stoughton
ISBN-10	1444792369
Imprint	John Murray
Number of Pages	416 Pages
Publication Year	2015
Language	English
ISBN-13	9781444792362
Binding	Paperback

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Categories: Business, Fiction and Non-Fiction