Book Summary of The $10 Trillion Prize: Captivating the Newly Affluent in China and India
You've heard of the burgeoning consumer markets in China and India that
are driving the world economy. But do you know enough about these new
consumers to convert them into customers?
Do you know that:
This book explains who these consumers are what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for.
Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumer's both urban and rural, and across all income levels positioning your company to win as the next wave of global affluence reaches the marketplace.
Review
“An excellent starting point for understanding how China and India are powering the global economy.” Small Business Trends
About the Authors
Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group's global consumer practice.
Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's .
Do you know that:
- There will be nearly one billion middle-class consumers in China and India within the next ten years?
- More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
- By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
- The number of billionaires in China has grown from 1 to 115 in the past decade alone?
This book explains who these consumers are what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for.
Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumer's both urban and rural, and across all income levels positioning your company to win as the next wave of global affluence reaches the marketplace.
Review
“An excellent starting point for understanding how China and India are powering the global economy.” Small Business Trends
About the Authors
Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group's global consumer practice.
Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's .
Specifications of The $10 Trillion Prize: Captivating the Newly Affluent in China and India (Hardcover)
| Book | The $10 Trillion Prize: Captivating the Newly Affluent in China and India |
| Author | Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael |
| ISBN | 1422187055 |
| ISBN-13 | 9781422187050 |
| Binding | Hardcover |
| Publishing Date | 2012 |
| Publisher | Harvard Business Review Press |
| Number of Pages | 00314 |
| Language | English |
| Weight | 567 grams |
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